Consumer Behavior and Insights (Paperback)
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Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Authors Diane M. Phillips, Isabelle Szmigin, and Maria Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research, such as neuromarketing, sustainability, and artificial intelligence. This text includes the latest behavioral, psychological, and sociological approaches to elucidate important concepts and models of consumer decision-making. Importantly, the book draws important executive, research, and consumer insights to bring these concepts and models to life. The book sets theory in context through extensive use of US and international examples and extended cases.
About the Author
Diane M. Phillips is Professor in the Marketing Department at Saint Joseph's University. Isabelle Szmigin is Professor of Marketing at the University of Birmingham. Maria Piacentini is Professor of Consumer Research at Lancaster University, UK.