The New Role of Regional Management

B. Ambos, B. Schlegelmilch

$131.99

Publication Date: December 10th, 2009

Publisher:

Palgrave MacMillan

ISBN:

9780230538757

Pages:

301

Usually Ships in 1 to 5 Days

Description

Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.

About the Author

BJÖRN AMBOS Professor for International Management and Marketing, Vienna University of Economics and Business Administration, Austria.BODO B. SCHLEGELMILCH Professor for International Marketing and Management, Dean of the WU Executive Academy, Vienna University of Economics and Business Administration, Austria.

The New Role of Regional Management

Description

About the Author

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