The Global Influence: E-commerce marketing tips for small businesses (Paperback)
Small businesses are no longer confined by national borders. Today's consumers no longer have to buy locally; instead they support brands and businesses worldwide. Small businesses that generate online brand recognition and consumer trust can now acquire a devoted tribe of international followers.
Building an international consumer base sounds intimidating, but the process breaks down into a series of small, manageable steps. In The Global Influence, digital marketing consultant Luna Vega combines clearly described concepts with exercises to help drive cross-border traffic to websites, encourage international purchasing, and extend your global reach.
The Global Influence will break down all the concepts you need to:
- Create a universal brand
- Optimize your marketing
- Expand your global reach
- Gain international customers
The world is within reach for your ideas and products, and there's never been a better time for small brands to break onto the global marketplace. Transform your business into a global influencer
About the Author
For fifteen years, digital marketing consultant Luna Vega has launched and managed advertising campaigns in the fashion, electronics, and consumer goods industries. She has lived in New York, Miami, Paris, Berlin, Singapore, Sydney, and other major centers while working for advertising agencies like McGarry Bowen, Sapient Nitro, TBWA / Chiat, Weiden+Kennedy, Young and Rubicam, and RGA. Obsessed with the ubiquitous nature of personal computer use and how the phenomenon continues to shape our lives, Vega is at the heart of technological developments, and aware of emerging trends and gadgets long before they hit the mass market. She is passionate about helping brands extend their online presence. Vega holds an MPS degree from New York City's Tisch School of the Arts Interactive Telecommunications program.