The New Way to Market for Manufacturing: Innovation That Grows Your Business

The New Way to Market for Manufacturing: Innovation That Grows Your Business

Bruce McDuffee
$32.95
This product is not returnable.
Publication Date: March 4th, 2016
Publisher:
Knowledge Marketing for Industry, Inc.
ISBN:
9780692645369
Pages:
168
Usually Ships in 1 to 5 Days

Description

The window of opportunity is open for progressive marketers in the manufacturing sector, but it is slowly closing as the "New Way" to market begins to catch on. Manufacturers who are willing and able to implement the New Way to match their prospective customers' buying strategies will win in their respective markets.Manufacturers must stop pitching their products at the top of the funnel where strong engagement is a differentiator. Instead of pitching products, the winners will engage with the people in their target audience by helping them to be better, relieve a pain point, or enjoy a passion more. Helping them without pitching your product cultivates top-of-mind-awareness (TOMA), credibility, and reciprocity.But there's a catch to being successful. You have to be the first mover, or at least the first in your market to use the New Way to its fullest advantage. The New Way has been tested and proven to work in highly competitive manufacturing markets.

About the Author

Bruce McDuffee has been on the ground in manufacturing marketing and sales for the past twenty years. He has been a field sales person, a global marketing director, and is now an independent consultant focusing on helping manufacturing organizations get their growth on with modern marketing strategy, tactics, tools, and teams. Bruce has been where you are now. He's had his share of ups and downs with the challenges of manufacturing marketing. He's been successful in converting the strong product culture to one of helping customers to be better. He is practiced at transforming the marketing function from a service center to sales and product into a valued and strategic contributor able to make a difference with audience engagement and proving contribution to revenue. Marketing for manufacturers is difficult, but it can be extremely rewarding. As founder and executive director of the Manufacturing Marketing Institute, he is striving to advance the practice of marketing throughout the manufacturing industry.