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Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)

Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)

Current price: $39.59
Publication Date: September 30th, 2015
Publisher:
Palgrave MacMillan
ISBN:
9781137382290
Pages:
236
Usually Ships in 1 to 5 Days

Description

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

About the Author

Charlie Pownall is a communications consultant and trainer with over twenty years' experience in Public Relations, Reputation Management and Social Media. Founder of online reputation consultancy CPC, he led public relations firm Burson-Marsteller's digital capabilities across Asia-Pacific and managed global communications for advertising and marketing group WPP. He started his career as a speechwriter and press officer at the European Commission. Charlie writes extensively on communications and reputation, and speaks regularly at conferences, business events and business schools across Asia and the Middle-East.