The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business

The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business

Rajagopal
$36.74
Publication Date: March 22nd, 2021
Publisher:
Business Expert Press
ISBN:
9781637420164
Pages:
210
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Description

This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies.

About the Author

Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.