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Deep Knowledge of B2B Relationships Within and Across Borders (Advances in Business Marketing and Purchasing #20)
Current price:
$301.04
Publication Date: July 10th, 2013
Publisher:
Emerald Group Publishing
ISBN:
9781781908587
Pages:
380
Usually Ships in 1 to 5 Days
Description
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
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