The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference (American Marketing Association)

The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference (American Marketing Association)

Liam Fahey
$25.19
Publication Date: August 3rd, 2020
Publisher:
Emerald Publishing Limited
ISBN:
9781839827334
Pages:
424
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Description

In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.

About the Author

Liam Fahey is co-founder and executive director of Leadership Forum, Inc. and the creator and leader of its Intelligence Leadership Forum. He has been a faculty member at Northwestern University's Kellogg School of Management and Boston University, and he now serves as Professor of Management Practice at Babson College, USA.

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