Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market

Description

"A must-read for anybody that wants to learn about the art and science of this role."
- Jeevan Patil, Head of Product Marketing, Cisco Meraki

"Whether you're starting out or are a product marketing leader already, this book will really help you ..] make an impact."
- Anuneet Kumar, VP of Product Marketing, Salesforce

Launch Products the Right Way.

A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.

Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.

Product Marketing, Simplified covers:

• Understanding the customer journey
• Creating personas
• Building positioning statements
• Writing compelling messaging
• Building a go-to-market strategy
• Determining pricing and packaging
• Launching products
• Working with analysts and the press
• Enabling sales and creating demand
• Influencing the product roadmap