Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market (Paperback)

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Description


"A must-read for anybody that wants to learn about the art and science of this role."
- Jeevan Patil, Head of Product Marketing, Cisco Meraki

"Whether you're starting out or are a product marketing leader already, this book will really help you ..] make an impact."
- Anuneet Kumar, VP of Product Marketing, Salesforce


Launch Products the Right Way.


A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.

Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.

Product Marketing, Simplified covers:
  • Understanding the customer journey
  • Creating personas
  • Building positioning statements
  • Writing compelling messaging
  • Building a go-to-market strategy
  • Determining pricing and packaging
  • Launching products
  • Working with analysts and the press
  • Enabling sales and creating demand
  • Influencing the product roadmap



Product Details
ISBN: 9798667425731
Publisher: Independently Published
Publication Date: July 19th, 2020
Pages: 204
Language: English